Press Kit

The name

BrewTrax combines Brew with Trax, a stylised form of “tracks.” The name describes the product directly: it tracks and logs each coffee brew, from recipe and equipment to timing and tasting notes. In running text, BrewTrax is one word with a capital B and T — never “Brew Trax.”

On a dark field, set Brew in alabaster and Trax in italic gold. Do not outline it, do not put it in a lozenge, and do not recolour the gold.

The Traxverse family

BrewTrax belongs to Traxverse, the family of Trax apps. Traxverse carries two connected ideas: traverse — moving through and exploring a journey — and the Trax universe, where each app helps people track a different part of life. BrewTrax is the coffee-focused member of that universe.

How to describe it

BrewTrax is the coffee tracker and logbook from the Traxverse app family — a place to record every bloom, gram, and degree, then return to the cups that were actually good. Short line for listings: “Track, perfect, and share your coffee ritual.”

Palette

• Obsidian#0B0B0CGround. Page, nav, night.
• Alabaster#F4F1EAPaper. Headlines and type.
• Gold#D4AF37The single metal. Use sparingly.
• Espresso#2C1B14Shadow and roast.
• Taupe#9A8B78Secondary reading text.

Type

Display: Playfair Display. Body: Inter. Data and timers in the app use a monospace — JetBrains Mono — and should stay that way in screenshots.

Assets and contact

For high-resolution wordmark files, app screenshots, or founder quotes, email [email protected]. Please do not invent store rankings, download counts, or awards. Product questions for civilians go to Support.